Vector vs raster: what is the difference?
A vector file stores your logo as mathematical shapes, so it scales to any mat size without losing sharpness. A raster file stores pixels, so enlarging it to a 2000 mm wide mat can make edges soft or jagged.
| File type | Examples | Suitable for mats? |
|---|---|---|
| Vector | AI, EPS, SVG, vector PDF | Best — scales to any size |
| High-res raster | PNG/JPG at 150 dpi or more at final size | Good for photos and gradients |
| Low-res raster | Web logos, screenshots, WhatsApp images | Needs a vector redraw (free) |
Bleed and safe zones in millimetres
- Bleed: extend background colour 10 mm past each edge of the mat.
- Safe zone: keep logos and text at least 50 mm inside the finished edge.
- Minimum text height: 25 mm so it reads clearly from standing height.
- Thin lines: 3 mm or thicker so they print cleanly on pile.
Pantone colour matching
Screens show colours differently, so give us Pantone (PMS) references from your brand guide. We match the closest achievable colour on the mat material and show it on your digital proof before print.
No vector file? No problem.
We redraw your logo as a vector file for free and send you a digital proof. Nothing is printed until you approve it.
Export settings checklist
- Convert all text to outlines/curves.
- Use CMYK or Pantone colours, not RGB.
- Set the artboard to the final mat size in mm plus bleed.
- Save as PDF (vector) or SVG; attach a PNG preview.